What i have learn in e-advertising class?

I choose e-adv because i have interest about how an advertisement been create. I have learn in this class about strategy to create one attractive advertisement, advertisement's role in the market. Through this class, i can know more about types of media and strategy of creative. Besides that, i also have learn about by using magazine in the creative mix.

What i have learn in e- advertising class for this sem .

     In a advertising class , I have learn how we can select or choose a type of advertising to a product . Before we choose or select whwt type of advertising we want to use , we must look or consider the factor that will help us to choose a good advertising for the peoduct or services . Factor-factor we must look for before choose or select a good advertising for the product or service is the market segmentation . We must define what kind or type of advertising is suitable uses for each segmentation we has define . The market segmentation such as the demographic , psychographic , behavioristic , and geographic . After we define the market segmentation , we must select what target market we think to enter from the market segments identified .
     Beside that , i also have learn what kind of media organization we should choose for the product and service in this class . That have many type of media organization is broadcast such as tv and radio , interactive media such as online shopping , print such as magazine or newspapers and so on. before we choose the media organization , we must define what kind of media organization is suitable for a audience or product . For example , if the product target market is the people for age 40-50 , the company cannot choose the interactive media , it is because the people of age 40-50 is less knowladge in the technology and computer , so the interactive media is not suitable for this kind of consumers .
    
                                                                                                                  created by Lieu Cai Yin

creative process

- Chaocolate ads above is ads for the Cadbury Bournville fine dark chocolate . Ads above is using the beautiful and atrractive girl and the girl is eating the chocolate . In the ads , we can see the girl is very enjoy when she eat the chocolate . beside that , in this ads that have write a sentence like "a rich highly captivating cocoa flavour that's neither too sweet nor too bitter and smooth textures to entrance every chocolate lover who's nurturing a more sophisticated palate ." In this ads , the look of the girl and the look how the girl is very enjoy the chocolate will make the people give more attention to the ads . Beside that , the sentence in this ads is also will get more attention by people like , welcome to the world and this sentence also is very interest . On the other hand , the Cadbury  chocolate is a well known brand chocolate product in the world , so the brand of this chocolate is more credibility . The sentence in above the ads is say about the cadbury Bournville fine dark chocolate is neither too sweet nor too bitter , so this sentence will attract the people who doesn't eat the sweet chocolate and who is scare the bitter chocolate . Last , the people who like to eat the dark chocolate and who like the chocolate brand will action to buy the chocolate to try this kind of chocolate .
 

Perceptual map of my product

The Important in My Daily Life ...

In our daily life , every people need to bath every day . Every people will use the body soap or bady shampoo when they bath . If we bath without use the body soap or body shampoo , we will feel not clean after bath . I like to use the Lux body shampoo for every day . It is because this brand is the famous brand for my family . Beside that , I think the Lux body shampoo have many soap bubble depent with other brand body shampoo . On the other hand , I feel is very fresh after use Lux body shampoo to bath . The Lux body shampoo have a value pack to the customer , so it is more cheaper than we buy the bottle one . The Lux body shampoo also have many smell like flower smell and fruit smell . I would like to choose this product because i think it is important and suitable for me .

                                                                                                      created by Lieu Cai Yin

the important in my daily life....

This Herbal essences hair shampoo very important in my daily life..i use it everyday to wash my hair....the shampoo smell is very fragrant...i very like it...it make my hair become more straight compare before...i buy it on Waston because it more cheap than other shop. Beside that , i must use the shampoo to wash my hair , it is because if i use this shampoo to wash my hair i will feel it is more clean depent we use the soap to wash the hair . On the other hand , i feel this Herbal essences hair shampoo is more fetish depend use another brand shampoo , it is because this shampoo have many soap bubble than other brand shampoo . This shampoo brand have many type like the shampoo for the dandruff hair , dry hair and so on .

                                                                                                           create by Khor Lyih Jia