In a advertising class , I have learn how we can select or choose a type of advertising to a product . Before we choose or select whwt type of advertising we want to use , we must look or consider the factor that will help us to choose a good advertising for the peoduct or services . Factor-factor we must look for before choose or select a good advertising for the product or service is the market segmentation . We must define what kind or type of advertising is suitable uses for each segmentation we has define . The market segmentation such as the demographic , psychographic , behavioristic , and geographic . After we define the market segmentation , we must select what target market we think to enter from the market segments identified .
Beside that , i also have learn what kind of media organization we should choose for the product and service in this class . That have many type of media organization is broadcast such as tv and radio , interactive media such as online shopping , print such as magazine or newspapers and so on. before we choose the media organization , we must define what kind of media organization is suitable for a audience or product . For example , if the product target market is the people for age 40-50 , the company cannot choose the interactive media , it is because the people of age 40-50 is less knowladge in the technology and computer , so the interactive media is not suitable for this kind of consumers .
created by Lieu Cai Yin
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