What i have learn in e-advertising class?

I choose e-adv because i have interest about how an advertisement been create. I have learn in this class about strategy to create one attractive advertisement, advertisement's role in the market. Through this class, i can know more about types of media and strategy of creative. Besides that, i also have learn about by using magazine in the creative mix.

What i have learn in e- advertising class for this sem .

     In a advertising class , I have learn how we can select or choose a type of advertising to a product . Before we choose or select whwt type of advertising we want to use , we must look or consider the factor that will help us to choose a good advertising for the peoduct or services . Factor-factor we must look for before choose or select a good advertising for the product or service is the market segmentation . We must define what kind or type of advertising is suitable uses for each segmentation we has define . The market segmentation such as the demographic , psychographic , behavioristic , and geographic . After we define the market segmentation , we must select what target market we think to enter from the market segments identified .
     Beside that , i also have learn what kind of media organization we should choose for the product and service in this class . That have many type of media organization is broadcast such as tv and radio , interactive media such as online shopping , print such as magazine or newspapers and so on. before we choose the media organization , we must define what kind of media organization is suitable for a audience or product . For example , if the product target market is the people for age 40-50 , the company cannot choose the interactive media , it is because the people of age 40-50 is less knowladge in the technology and computer , so the interactive media is not suitable for this kind of consumers .
    
                                                                                                                  created by Lieu Cai Yin

creative process

- Chaocolate ads above is ads for the Cadbury Bournville fine dark chocolate . Ads above is using the beautiful and atrractive girl and the girl is eating the chocolate . In the ads , we can see the girl is very enjoy when she eat the chocolate . beside that , in this ads that have write a sentence like "a rich highly captivating cocoa flavour that's neither too sweet nor too bitter and smooth textures to entrance every chocolate lover who's nurturing a more sophisticated palate ." In this ads , the look of the girl and the look how the girl is very enjoy the chocolate will make the people give more attention to the ads . Beside that , the sentence in this ads is also will get more attention by people like , welcome to the world and this sentence also is very interest . On the other hand , the Cadbury  chocolate is a well known brand chocolate product in the world , so the brand of this chocolate is more credibility . The sentence in above the ads is say about the cadbury Bournville fine dark chocolate is neither too sweet nor too bitter , so this sentence will attract the people who doesn't eat the sweet chocolate and who is scare the bitter chocolate . Last , the people who like to eat the dark chocolate and who like the chocolate brand will action to buy the chocolate to try this kind of chocolate .